Design a fictional dynamic branding identity, one of the options was for MoMa Light Festival in NYC.

The festival is a celebration to contemporary artists, who showcase their light installations spread across the whole city. 'THE CITY THAT NEVER SLEEPS'

Starting from 1.11.25 until 16.11.2025.

Being inspired by a single lightbeam that would transcend every corner of the city. Designing a system that would be implented into all different mediums. Starting from huge wall paintings into a divers range of billboards. A lightbeam with the ability to expand or contrant. To rise and fall, making the colors glow deep blue. Manipulating it's own very flow while always pulsating even at a standstill. It keeps the city alive, even at night. It can travel and fluxuate at different speeds. All starting from a single spek that embodies the mechanics of NYC.